Why Me?

"The Likable Expert"

I have the unique combination of experience, skills and background which combines:

--an exhaustive understanding of the mechanics of the english language 
--demonstrated understanding of the basics of psychology, behavior and motivation
--business savvy that translates into efficiency and the ability to relate to both you and your client on a professional level. 

BENEFIT:  No quality concerns over the final product.

My education has given me a distinct advantage within the copywriting profession.  Graduating with a Bachelor’s Degree from the University of Missouri, and a Master’s Degree from the University of Memphis, my language arts background has enabled me to successfully apply the fundamentals of writing.  I have taught Developmental English, Intermediate and Advanced Writing, Business Communications and Business Psychology at the university level.

Expressing and embracing the correct structure of the English language provides the platform for my writing skills.  You get an experienced copywriter as well as a proofreader and editor.

My background in Psychology gives me added insight into human behavior and what motivates and persuades your client.

BENEFIT:  I save you time and money.

My experience offers a clear advantage.  I know how business works.
Having had my own marketing research business for twenty years, gave me the opportunity to work for such notable Fortune 500 companies as Coca-Cola, Coca-Cola Foods, General Mills, RJ Reynolds, Pennzoil Products, and many other distinguished clients.  A project cycle typically consists of research implementation, interpretation of findings and organizing the final report into a comprehensive document with actionable implications for the client.   Finding an experienced copywriter who knows what completing a project entails and how to make it happen on time means you can depend on me to deliver.

BENEFIT:  I make your job easier. 

My writing has purpose.
I excel at crafting well-structured documents that are easy to read and comprehend. My finished product is well organized and accurate.  I do my research and produce good B2B copy on challenging and complex topics, with an emphasis on unparalleled client service.

BENEFIT:  I make your project hassle-free.

Other achievements:
--“Outstanding Woman Business Owner of the Year” awarded by National   Association of  Women Business Owners. (NAWBO)

--Voted a "Woman to Watch" in the Salt Lake City Business Community.

--Keynote Speaker at the Oklahoma Governor’s Conference on Tourism.

--Keynote speaker at the Texas Governor’s National Symposium on Volunteerism, Dallas, Texas to present an original paper, “Motivating and Mobilizing Volunteers”.

--Featured speaker at the Leadership Symposiums sponsored by ARBONNE International Institute of Sales Management and Training, Los Angeles.

Please feel free to contact me if you wish to discuss a possible project or if you have any questions.  donna@creightoncopywrites.com  And/or check out my "Services” page.